Only NADA members are eligible to participate.

There is no cost to participate.
Enroll now! Once you enroll you will receive an email with instructions to complete an online benefits questionnaire and complete the payroll file. All responses and data is confidential.

• Click Dealership Enrollment button now to get started.

IMPORTANT!! You will need the NADA Member ID number for your single store or Dealer Group to enroll. If you do not have this NADA Member ID number please contact NADA Customer Service at 800.557.6232.

Participation is the only way for you to receive:

• NEW! Online dashboard to view the data you submit for your store(s) and make compensation and turnover comparison analysis using custom filters and search tools. View workforce metrics by state, region, brand and more. Exclusive for Dealership Workforce Participants only. One year access.
• Complimentary National & Regional Trends in Compensation, Benefits & Retention Report with analysis of workforce data across the nation and by region.

Make informed decisions on pay plans.
Take steps to reduce turnover and retain your best employees.
Know the demographic issues facing your dealership.


The enrollment for the 2025 Study closes promptly on March 14, 2025.